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startup stories & lessons

For each startup, we’ll go on a deep dive into the initial insight, validation, the road to PMF, and how they acquired their first users.

Superhuman

The textbook approach/method to Product Market Fit.

🤔 Scratching your own itch

📖 The framework for PMF

🌱 Growing through your constraints

$825m
Series C
Software

Substack

How two frustrated journalists and a friend toppled the clickbait model of media and forged a $750m startup in the process.

☝️ Aha moment from idea validation

👷 Build with your first users

🤏 Doing things that don’t scale

$650m
Series B
Media

Canva

How Fusion Books, an Australian yearbook publishing company, kickstarted a $26 billion company with a mission to make design simpler.

💡 How to think about startup ideas

👂 How to listen to Customers

🎯 Benefits of building for a Niche

$15bn
Private
Design

Startup deep-dives from Zero to One

Get lessons from idea to PMF straight to your inbox.

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Join our community of startup founders & side-hustlers building smarter.